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To compete globally, business owners must be leaders on diversity and inclusion

posted on July 7, 2021

Jul 6, 2021

By Mark Sutcliffe, Ottawa Citizen

Despite a heightened level of awareness and discussion about bias, discrimination and micro-aggressions in the workplace, the experience for many racialized employees hasn’t changed.


It’s usually a pretty straightforward process, at least if you’re a middle-aged white guy. You win an award, you post about it on social media, and you get an avalanche of congratulatory comments. But when Nathan Hall, the CEO of Simple Story, was named to Ottawa’s Forty Under 40, among the many supportive responses he received on LinkedIn was a racially motivated attack.

It certainly wasn’t Hall’s first experience with bigotry. But it came within weeks of the death of George Floyd, and it sparked a wider conversation about racism that led Hall to launch a social impact business devoted to supporting victims educating organizations on diversity and inclusion.

Now, one year later, Hall has observed a heightened level of awareness and discussion about bias, discrimination and micro-aggressions in the workplace. But despite the increased attention, the experience for many racialized employees hasn’t changed.

That’s because while everyone acknowledges racism is occurring somewhere, many don’t realize it’s happening close to them, or that they might be contributing to it. Hall has been surveying business leaders regularly over the past year, and what he’s noticed is that while there is a high level of awareness of racism in the workplace, most respondents assume their own company is the exception.

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